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Jeffrey Gitomer's Little Teal Book of Trust: How to Earn It, Grow It, and Keep It to Become a Trusted Advisor in Sales, Business and Life (Jeffrey Git

Product Description
Trust is a combination of the value that others perceive in you, and their willingness to harmonize with and accept your advice to help them succeed. It's people seeking and taking your advice both as a counselor and a confidante. Someone who trusts you to a point where they call at some critical stage, because they know you are the ONE who can help them in a way that others cannot. But how do you develop trust? Follow the advice of Jeffrey Gitomer, bestselling author of the Little Books, which have now sold more than two million copies worldwide. As the world's foremost expert on selling, Gitomer is uniquely qualified to speak on the issue of trust, having earned a position of trust, both to his customers and readers. Gitomer advises that trust is not the product of any secret formula. It's not something you can lay there and wait for it to happen to you. Gaining, building, and maintaining a high level of trust involves thinking, and requires reading, a clear mind, a focus on becoming a world-class expert, studying, risking, failing, the right attitude, and lacing your boots straps tighter when times are tough.But you can do it and when you do, it will lead you to wealth beyond money. It's not success, it's fulfillment - both to you and the people who trust you.This book provides the insights and answers to all of these elements of trust, and gives the reader a solid understanding of the process, and a step-by-step game plan to achieve it.

From the Back Cover

Trust is the basis for all relationships. This book will help you:

Tell the truth. This is the number one element of trust AND relationships. Do what you say you will do. This is a test for being trustworthy and reliable. Communicate in a timely manner. This shows you are responsible, on top of it, and that you care. Bring value beyond your product or service. What you do to help others be more successful is a true reflection of your character. Be on time. Being on time shows you respect the other person’s time. Be friendly. Smiling people are the gateway to open communication. Be sincere. This can only come from belief in what you do, loving what you do, and caring for others. Show and say genuine thanks. Be grateful for the opportunity to be of service. Be consistent. I believe this element of trust is the most difficult to master because it combines all the other elements. Give trust. You become trustworthy by giving trust.

Trust Me..., January 6, 2009
By D. Carpenter "Peak Performance Scholar" (Atlanta, GA)

This is an important and excellent book. (You will maybe appreciate my tongue-in-cheek headline after reading the first Chapter.)

Like so many others, I am a huge fan of Jeff Gitomers' sage, straightforward advice on selling and subjects tangentially related to his core expertise in the sales process. But, Gitomer has outdone himself with this absolute gem.

In a world where (some) businesses and politicians are almost daily demonstrating why they can't be trusted, the subject of "trust" needs to be written about. And, this well timed book is a great primer on the subject.

Now writing about "trust" is not easy. Who is a "trust" expert? Well the subject is a perfect one for Gitomer who manages to plead for us to do things better in a style that doesn't come over as unduly "preachy." And, he does so with his usual well organized, logical explanations. He does a great job of succinctly explaining the context of trust, it's benefits and ultimately its value, more than 20 characteristics of trust, and how to recover from a breach of trust (which can happen among us humans).

Best of all, his thoughts on becoming a trusted business advisor make this a book that every professional should read, study, implement and then re-read. As an advisor to leading professional service firms, I have already started giving the book to clients.

Regretfully, I expect that some who need this book most will never buy it as they see themselves as already fully trustworthy. Respectfully, I would suggest that few among us would not benefit from a tune-up in this area. Including the many whom start off conversations, as I did this review, with the commonly used phrase "trust me."

As an voracious reader of business and self-help books (and a reviewer here on Amazon of the best of that which I read), I consider this one of the most important books, in those two categories, in the last ten years. It really is that good! And that important!!

Techies need to read this book too!, January 6, 2009
By Patricia L. Ferdinandi "Pat" (Montclair NJ)

Over the years I've watched the deteriation of the relationship between the business community and the technology community. I've noticed that the base of the communication barrier between the groups is the biggest obstacle to building quality software. The key to the obsticle is the lack of trust. Business not trusting IT to deliver. IT not trusting business to tell them everything they need to hear.

Jeffrey Gitomer takes a sledge hammar and breaks the barriers of trust by explaining it in so many ways it is impossible to ignore. This book is in line to every other book that he has written. Blunt and to the point. He holds up a mirror for you to see where you are today and provides an easy to understand roadmap to get you to higher ground.

Every technologist should buy and read this book (along with the YES!Attitude book). Read the two books...TWICE. It will change your career for the better. It will open channels so you build better software. The key to your success is building better individual relationships. These two books are the primer.